About HueMe

Why we built this

Shade matching is where most foundation purchases go wrong. You buy online, it arrives, it's a shade off, and it sits in a drawer. HueMe™ exists to take that guess out of the transaction.

What the product is

HueMe™ is a balm-to-cream foundation stick with a built-in blending brush. The balm carries encapsulated pigment: it goes on white, and the capsules break open as you blend, releasing colour that settles into your own tone. It's formulated for dry and mature skin — hydrating rather than matte. If you'd like the full ingredient list before you buy, email us and we'll send it.

It is a cosmetic. It provides cosmetic coverage. It is not a drug, it is not sunscreen, and we make no medical or therapeutic claims about it.

What we're honest about

We currently make two shades: #201 Light and #202 Natural. They suit fair to light-medium skin. Deeper shades are in development and we won't pretend otherwise — if your tone isn't in that range yet, this product isn't for you, and we'd rather tell you now than take your money.

Product renders and demo clips on our site are brand-produced illustrations, not customer results. We label them as such.

The guarantee

If your shade doesn't match, email us within 60 days and we'll send a replacement shade or refund you in full — used or unused, and you don't need to send the stick back. That's the whole policy; there isn't a catch buried below it.

Shipping and fulfillment

We ship from our supply partners. Orders are processed within 1–2 business days. Shipping is free on every US order, and international orders ship for a flat $9.95. Delivery estimates and the full detail are on our Shipping page.